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The Rewiring Lens is a consulting agency rooted in neuroscience.Â
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We bridge the gap between people and products — helping individuals apply science to better their lives, and we empower health, wellness and neurotech start-ups with translating complex research into credible, impactful innovations that resonate with consumers. We also apply neuroscience to the design of environments, services, and experiences for restaurants, hotels, and airlines helping businesses create experiences that support wellbeing, comfort, enjoyment, and human performance, while encouraging customer satisfaction, and loyalty.
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What sets us apart is that we understand both sides of the coin: the needs of individuals seeking transformation and experiences, and the challenges of organizations creating science-based solutions.
Meet The Team
Liadan Maire Gunter
Founder + Scientific DirectorÂ
Liadan is a neuroscientist and anthropologist who founded The Rewiring Lens to bridge the gap between scientific research and its real-world application. She holds a bachelor's degree in neuroscience from Boston University and a master's degree in Behavior and Cognition, specializing in neuroscience and anthropology, from Universitat de Barcelona. Her research experience spans laboratory and field settings, including work with MIT, Brandeis University, Biogen, the Chinese Academy of Sciences, and the Primate Research Institute in Japan.
After leaving basic neuroscience research to study the social dynamics of chimpanzees in, she worked directly with individuals helping them to apply neuroscience to improve their performance and wellbeing, which later evolved into work with health, wellness, neurotech, and wearable start-ups, initially focused on communicating the science behind their products. Through this work, she identified a broader need for companies to translate neuroscience into better products.Today, she provides neuroscience consulting to health, wellness, neurotech, and wearable start-ups, as well as hotels, restaurants, and airlines, across scientific advisory, product development, science communication, and Neuro-Design.
Having grown up across three countries and lived in five, and speaking three languages, Liadan has always been interested in how people, environments, and cultures shape behavior, and brings this global perspective into her work.Â
Scott Roessler
Strategic Advisor
