About

The Rewiring Lens is a neuroscience based consulting firm.

We bridge the gap between people and products — helping individuals apply science to better their lives, and start-ups with translating science into products. We also apply neuroscience to the design of environments, services, and experiences for restaurants, hotels, and airlines.

What sets us apart is that we understand both sides of the coin: the needs of individuals seeking transformation and experiences, and the challenges of organizations creating science-based solutions.

Meet The Team

Liadan Maire Gunter

Founder + Scientific Director

Liadan is a neuroscientist and anthropologist who founded The Rewiring Lens to bridge the gap between scientific research and its real-world application. She holds a bachelor's degree in neuroscience and a master's degree in neuroscience and anthropology. Her research experience spans laboratory and field settings, including work with MIT, Brandeis University, Biogen, the Chinese Academy of Sciences, and the Primate Research Institute in Japan.

After leaving basic neuroscience research to study the social dynamics of chimpanzees, she worked directly with individuals helping them to apply neuroscience to improve their performance and wellbeing, which later evolved into work with start-ups, initially focused on communicating the science behind their products. Through this work, she identified a broader need for companies to translate neuroscience into better products.Today, she provides neuroscience consulting to start-ups, as well as hotels, restaurants, and airlines.

Having grown up across three countries and lived in five, and speaking three languages, Liadan has always been interested in how people, environments, and cultures shape behavior, and brings this global perspective into her work.