The Rewiring Lens is a boutique consultancy powered by neuroscience.Â
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We bridge the gap between people and products — helping individuals apply science to better their lives, and we empower health, wellness and tech start-ups with translating complex research into credible, impactful innovations that resonate with consumers.
What sets us apart is that we understand both sides of the coin: the needs of individuals seeking transformation, and the challenges of organizations creating science-based solutions.
Founder + Principal Consultant
Liadan Maire Gunter, MSc.
Liadan is neuroscientist and anthropologist turned entrepreneur who founded The Rewiring Lens to bridge the gap between complex science and real-world applications.
Liadan has a BA in neuroscience from Boston University and a MSc. in Research in Behavior and Cognition from Universitat de Barcelona with experience ranging from lab, field and biotech research to health, wellness, and tech start-ups.
She has worked with brands such as ĹŚura Ring and Nivati, translating the science behind wearable technology and self-development. Alongside this, she launched an online platform to make neuroscience accessible sharing tools for personal growth. This work naturally evolved into a 1:1 coaching program designed to help individuals apply science to transform their lives.
Over time, the insights she gained from working directly with individuals also revealed what companies needed most: support in validating their technologies and communicating the science behind them. This progression led her to expand The Rewiring Lens into consulting for health, wellness, and tech start-ups —helping companies validate their technologies and communicate science in a way that truly resonates with consumers.
Raised across three countries, having lived in five, and fluent in three languages, Liadan brings a global perspective to her work.
She believes that accessible science enables people to reach their potential and, in turn, helps create a better, more tolerant world. This is her mission whether working directly with individuals or partnering with organizations to bring science-backed innovation to life.Â