For Start-Ups

Early-stage companies often have a strong product vision but don't yet have the internal scientific, product, or science communication expertise needed to develop and support it. The Rewiring Lens provides this expertise as an external partner, helping companies build the scientific foundation of their product and translate it into practical product, business, and communication decisions.

Science Advisory 

Includes:

• Review of relevant peer-reviewed literature
• Cross-reference scientific evidence with the product or technology
• Conduct evidence gap analysis
• Provide scientific guidance on product development
• Advise on the scientific foundations of new products from concept stage
• Provide scientific guidance throughout the product lifecycle
• Advise on user needs and product experience
• Evaluate existing research and recommend, design, and support future studies
• Scientific literature reviews and evidence synthesis
• Emerging tech/science monitoring

Product Development 

Includes: 

• Review of relevant peer-reviewed literature
• Translate scientific research into product concepts
• Define product concepts and logic 
• Develop product strategy and roadmap
• Review and inform product development, prototypes, and iterations
• Apply neuroscience to optimize product experience around user needs, cognitive load, and ease of use
• Develop and guide product testing and validation

Science Communication

 Includes:

• Scientific literature reviews

• White papers

• Review and develop scientific claims and messaging

• Review and provide guidance on website science

• Scientific copywriting

• Investor science decks

• Product educational materials

• Consumer educational materials

• Scientific blog content

• Newsletter content

• Scientific storytelling

For Hospitality and Travel Industries

Applying neuroscience to the design of environments, services, and experiences for restaurants, hotels, and airlines, to support wellbeing, comfort, performance, and enjoyment while creating experiences customers want to return to. Teams walk away with a Neuro-Design strategy, and a set of evidence-backed recommendations they can actually implement.

Neuro-Design

 Includes:

• Neuro-Design audit 
• Evidence-backed recommendations
• Design principles and guidelines
• Service and experience protocols
• Customer journey recommendations
• Environmental recommendations
• Implementation roadmap
• Inclusive Design Guidelines: neuroscience-informed recommendations to account for diverse sensory, cognitive, physical, and wellbeing needs across different populations, creating more comfortable, accessible, and inclusive experiences.

Restaurants:

• Neuroscience informed recommendations for lighting, sound, scent, layout, menu design, architecture, and service flow to support mood, appetite, social connection, and the overall dining experience.

Hotels:

• Neuroscience informed room design, lighting, sound, scent, amenities, and service protocols can support relaxation, sleep, recovery, and overall guest wellbeing.

Airlines:

• Neuroscience informed service protocols, including lighting, meal timing, food and beverage, cabin environment, and other in-flight touchpoints, can be structured to support passenger wellbeing, comfort, circadian alignment, human performance, and recovery, helping travellers arrive feeling more refreshed.