Problems facing health, wellness, and tech start-ups today...

Difficulty translating scientific research into tangible, usable technologies

Uncertainty about the strength and validity of a product’s scientific foundation

Challenges in communicating complex science clearly and accessibly 

Struggling to resonate with consumers through compelling, evidence-based messaging

Risk of reputational damage from overstated, unsupported, or misaligned claims

Here's how we help address these challenges...

Deep-dive to uncover business pain points and tailor deliverables to company needs

Translate scientific research into tangible, usable technologies

Validate the science behind products

Pinpoint areas that could use further R&D

Design and oversee pilot studies to test product efficacy

Define a product’s core benefits claims 

Translate research behind products into consumer focused messaging 

Craft White Papers for scientific and consumer audiences

Advise on business strategy and safeguard brand reputation 

Leadership in strategic positioning and end-to-end project execution with key clients

Case Example 1: Multi-Sensory Wellness Technology

Challenge
A wellness technology start-up was uncertain whether their product was functioning as intended, unclear on its core benefits, and unsure how to position it in a competitive market.

Solution
We conducted a scientific validation of the technology, pinpointed which components aligned with current research, and designed an internal pilot study to test efficacy. From this, we identified clear benefit pillars and translated complex findings into consumer-friendly messaging.

Outcome
The company gained evidence-based claims, stronger positioning in the marketplace, and clear messaging to share with stakeholders and consumers.

Case Example 2: Neuroscience-Based Therapeutic Platform

Challenge
A start-up developing a neuroscience-based therapeutic platform needed help translating complex research for diverse user groups, including practitioners and consumers.

Solution
We created a detailed research analysis and white paper, along with a science translation brief and communication toolkit. This included practitioner guides, FAQs, and messaging aligned with current evidence.

Outcome
The platform was able to reposition itself with science-backed credibility, improve adoption by practitioners, and build greater trust with end-users.

Case Example 3: Wearable Technology Brand

Challenge
A consumer wearable company wanted to strengthen the scientific foundation of its product and communicate its benefits in a way that resonated with a broad audience.

Solution
We analyzed the research behind the technology, validated its core features against the literature, and crafted messaging frameworks that made the science accessible to non-specialist users.

Outcome
The brand developed clear, defensible claims and communication materials that built trust with both scientific and consumer audiences.

Case Example 4: Mental Health Technology Platform

Challenge
A mental health technology start-up was developing a new digital platform but lacked a neuroscience framework to guide its algorithm design and validate its approach. Without a clear scientific foundation, the company faced challenges in attracting investor confidence and moving toward funding.

Solution
We worked closely with the team to integrate neuroscience principles into the platform’s design and algorithm. This included analyzing relevant research, identifying key mechanisms to build into the technology, and ensuring the platform’s claims were scientifically sound and defensible.

Outcome
The company emerged with a stronger, evidence-based foundation for its technology, along with clear messaging on how neuroscience shaped its innovation. With this validation in place, the start-up was able to approach investors with greater credibility and confidence in its product.